Many insurance agencies have not yet formalized their lead scoring system. This is a worthwhile endeavor for all agencies, and one which should be revisited every year, while tracking the return on investment of their marketing programs.

What is lead scoring? It is a methodology used to rank prospects against a scale, and then assign a value to determine interest level and distribution. For example, let’s say a trucking insurance lead appointment arrives at your agency. This lead is with an owner of 15 power units, they use company drivers, and they are unhappy with their carrier. Perhaps your lead scoring system falls on a 1 to 10 scale, and this lead is scored an 8. What might receive a higher score? And what types of leads are outside of profile, and what score would they receive? Perhaps prospects need to score an 8 to appear on your producer scorecards.

Is the lead distributed to producers by territory? Does your lead handling process vary by type of lead, product or prospect? For example, are commercial leads separated by large and small business, by industry or product? Are benefit leads parsed by groups over and under 50? And does your agency have a tracking system in place to determine how many leads showed for the appointment, moved into the pipeline, received quotes and ultimately convert into new business?

Salespeople, sales managers, producers and other business people often refer to prospects in vague terms such as: new, warm, hot, cold, likely, qualified, etc. These terms do little to better understand a sales pipeline or convey likelihood of purchase to other members of the team. Agencies can consider creating a simple prospect scorecard to resolve this issue and quantify their lead scoring. Formalizing lead scoring offers benefits such as:

Helps Producers create ideal attributes to form a buyer persona
Creates a simple numeric system to leverage your buyer persona
Assigns numeric values to rank your best prospects
Creates a simple qualification acronym to determine likelihood to close

What should be included in a prospect scorecard?

Use a prospect scorecard to quantify your approach to pipeline building. Some attributes of your ideal client might include revenue, growth rate, client type (business or consumer) and market niche. For example, are you targeting companies with $5m to $10m in revenue? Are your best prospects fast-growing firms, trucking companies, manufacturers or consumers?

If you’re selling to consumers, are they high net worth, middle-income, millennials or senior citizens? Are your prospects in a specific niche market such as banking, insurance, biotech, consulting, education, etc.? Create a scorecard with your ideal attributes and a customized qualification abbreviation to help you determine if you’re selling to an in-profile prospect.

Insurance agencies and brokers seeking to get to the next level with their insurance marketing and lead generation, but lacking the internal resources to achieve their marketing goals, can reach out to a proficient insurance agency marketing firm.

With health and diseases becoming a major issue these days around the world, it has become A LOT more important to have more and more coders involved in the medical field for insurance. But what is medical coding? A medical coder, clinical coding officer, or diagnostic coder are professionals involved in the health care sector who analyze clinical documents and using proper classification systems, assign standard codes to them. They provide medical coding guidelines and suggestions to help regulate the ways doctors, nurses, and other medical staff provide care for their patients. There are three main types of medical coding:

1) ICD (International Classification of Diseases): These are codes used for describing the cause of illness, injury, or death.

2) CPT (Current Procedural Terminology): These deal with anesthesia, surgery, pathology, radiology, measurement procedures, and new technological changes in the medical field.

3) HCPCS Healthcare Common Procedure Coding System): These include outpatient hospital care, medical aid, and Medicare.

Let us look at some points as to why coding is necessary for the medical field.

DATA SYSTEMS
When the coding is paired with the data systems of the hospitals, a powerful tool is made. By doing so, a large number of data from various hospitals, clinics, and other sources are stored, accessed, and used from one large online data system. This implementation helps in the transfer of any patient’s data from any hospital to another for any medical purpose. This information helps doctors to be more connected and make wiser decisions, especially in cases involving the life and death situation of the patient.

PATIENT CARE

Coding is very much required for reimbursements, which include submitting medical claims with insurance companies and bills between insurers and patients. The transfer of information for bill related purposes requires medical records, patient’s medical needs, lab results, pathology records (if any), and any other related documents. Appropriate payment is possible only when the required diagnostic codes are put in place, which also means to verify in case the medical claim is denied by the insurance company.

REGULATIONS

Medical billing and coding fall under the rules and guidelines of many countries and states. Coders in this field are also responsible for protecting the privacy of the patients and their families. They are supposed to take safeguards to preserve the confidential details concerning the patient and his/her medical background in a safe place. Electronic medical records fall under the International Classification of Diseases (ICD-10) codes issued by the World Health Organization (WHO).

Medical coding analysts are in the front line in healthcare data analytics. They work in many types of healthcare setups and not necessarily in hospitals and clinics. Their valuable service is very functional for research and development in the medical field.

I’ve enjoyed many of the recordings of Chinese classical music I’ve been able to hear.

This one is no exception, but is not at the top of the list either.

The basic concept was to center this collection around the theme of bamboo. The title is not meant just as a poetic image, but to really describe the contents.

All the tracks are related to bamboo, from “Heart Touching Sound of Bamboo” to “Bamboo Singing in the Moonlight.”

Also, the wind instruments used are made of bamboo, and there are ten kinds used here: di, xiao, sheng, Chinese panpipes, guan-zi, ba-wu, kou-xian, lu-sheng, bamboo leaf and hu-lu-si. Some of these are traditionally Chinese and others come from other ethnic groups.

The two most common are the Chinese bamboo flutes, the di and xiao.

The di is very common and popular in Chinese music. It resembles a flute. It comes in two common varieties: the bang-di which is soothing and soft and the qu-di which has a strong, high-pitched sound.

The xiao (or dong-xiao) is usually made of purple bamboo, yellow withered bamboo or white bamboo. Its sound is soft and pitched low, and it’s commonly used in concerts.

The sheng is very old, dating back to the early years of Chinese civilization. It’s basically a collection of bamboo flutes of different lengths bound together.

Bamboo is closely related to music in Chinese. They use the phrase “si zhu” — silk and bamboo — to refer to music and musical instruments.

It’d be interesting to know when this music was produced. The small pamphlet included with the CD is little help. One of the producers is old enough to have graduated from college in 1962. Then he went to study music at Fujiang’s College of Art – and there his bio stops. During the Cultural Revolution did he spend ten years on a pig farm learning from the peasants? Is this music officially sanctioned by the Chinese Communist Party as it was during Mao’s lifetime? We’re not told.

The other producer, however, is listed as having some credits connected to Buddhism, so that implies this is a post-Mao product (though the current regime is not friendly toward any religion).

The flaw in this collection is that all the tracks are aiming at producing a mood reflecting the peace and quiet of a bamboo grove. They are slow and sedate. Beautiful in themselves, taken by one by one, but after a while you start to crave some variety, some contrast.

This is a good CD to play when you just want to lie down and space out. It’s not going to make you start dancing, but it’s more compelling than the usual New Age stuff people buy.

Prepare to be soothed if not particularly entertained.